A successful marketing partnership requires clear expectations. To set expectations, ask your Dallas marketing consultant about their experience, industry-specific expertise, and successful case studies. Understand their strategy and approach, including their planning process, implementation methods, and tools used. Clarify the scope of services and deliverables, expected timelines, success metrics, and communication and reporting schedules. Regular meetings ensure transparency and accountability. Identify the team structure and roles to ensure specialized support. Misaligned expectations can lead to 67% of marketing partnerships failing.